Exeter High School / Rainbow Lettering
One school. Several sports.
Original layout & redraw within a supplied jacket template
The assignment
Redraw & multi-sport artwork
The brief
A football-specific jacket direction had to expand into a repeatable system for multiple sports, personalized lettering and several decoration areas.
My contribution
I translated rep and customer direction into front, back and sleeve layouts, redrew the required artwork, and prepared chenille, satin twill, tackle twill and embroidery treatments through multiple revisions.
The deliverable
A consistent proof system supporting sport-specific options and individual personalization.
School artwork system
A shared identity. Room for each sport.
The jacket direction combined the school marks, sport-specific artwork and personalization. My work connected those elements across the different decoration areas.
Sport-specific elements from the jacket artwork.
Original vector components from the production proof, arranged here as a system.
Layout & decoration
One proof system, several applications.
I developed the layouts within a supplied jacket template, redrew the required artwork and prepared the requested chenille, satin twill, tackle twill and embroidery treatments. Customer-specific personalization is omitted from this presentation.